Persuasive Writing

Course Details

Date

Wednesday, October 16, 2019

8:00am – 10:00am
(Registration: 7:30am)

Field of Study

Communications

Course Number

4193830B

CPE Credit

2.0 hours CPE credit

Level of Knowledge

Overview

Vendor

CalCPA Education Foundation

Prerequisites

None.

Description

Do you want a client to sign an engagement letter? Do you want the IRS to see things your way? When you write for results, you are writing to persuade. In this two-hour workshop, learn about the three major modes of persuasion (ethos, pathos, and logos) and how to harness them. Learn to target the “hot buttons” of your readers, choosing costs and benefits that will spur their readers to action. Additionally, master a classic way of writing introductions and begin to draft a persuasive document of your own.

Highlights

  • Persuasive writing 
  • Business writing 
  • Practice development
  • Marketing

Objectives

  • Identify appeals to character, emotion, and logic in samples.
  • Identify topics of emotional intensity to a reader of a document you are planning. 
  • Identify the inner questions of your reader.
  • Apply the structure of Situation, Complication, Question, and Answer in composing an introduction
  • Write the opening sentences of a persuasive document

Designed For

Partners, managers and staff.

Course Pricing

Member Fee

Applicable if you are a HSCPA member in good standing.

$60.00
Non-Member Fee

Applicable if you are not a HSCPA member.

$94.00
Your Price $94.00

CPE Choice

Learn more about CPE Choice.
This course does not qualify for CPE Choice.

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