3 Market Analysis Priorities to Drive Profitability

Course Details

Date

Friday, May 29, 2020

5:30am – 7:30am

Field of Study

Management

Course Number

CC1109

CPE Credit

2.0 hours CPE credit

Level of Knowledge

Intermediate

Vendor

CPA Crossings

Prerequisites

Management experience helpful

Description

If you only analyze financial statements, you are probably missing many opportunities to increase profitability and cash flow. In this session, you will learn a Profit SizingT process involving three key types of market analysis areas:

1) Business offerings
2) Market segments
3) Geographic pockets.

Developed through 30 years of studying entrepreneurial enterprises, this session brings new thinking around profitability that encompasses an inside-out-look, leading to better strategic decisions and profits. You will walk away with an analysis tool you can immediately put to use that will improve your organization's promotional strategy, marketing concentration, price justification, operational decisions and cash flow.

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Highlights

Topics discussed

  • Take product analysis beyond net margin and volume pricing
  • Analyze business offerings for more effective bundling or promotional advantage
  • Discuss how internal efficiency factors influence profitability
  • Gain better insights into how to classify offerings as core, value-added or for potential elimination
  • Identify key factors that could shift your market segment priorities
  • Justify the decision to shift your priority to more profitable customers
  • Identify geographic pockets for competitive advantage and better strategic decisions
  • Cases and Group Discussion
This seminar includes six studies and analysis activities to guide this application into your business.

Objectives

Understand three types of market analysis that can help make your business more profitable.

Designed For

CEOs, CFOS, Sales VPs, Controllers and those who aspire to an upper level position

Registration for this course has passed.

Course Pricing

Member Fee

Applicable if you are a HSCPA member in good standing.

$79.00
Non-Member Fee

Applicable if you are not a HSCPA member.

$109.00
Your Price $109.00

CPE Choice

Learn more about CPE Choice.
This course does not qualify for CPE Choice.

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