That'll Leave a Mark: Creating a Personal Brand

Course Details

Date

Wednesday, July 1, 2020

5:30am – 7:30am

Field of Study

Personal Development

Course Number

CC1987

CPE Credit

2.0 hours CPE credit

Level of Knowledge

Basic

Vendor

CPA Crossings

Prerequisites

None

Description

In today's competitive business world, it's more important than ever to set yourself apart, to differentiate yourself, and to have a "hook". Many times, setting out to be the "green apple in a barrel of red" can be the difference between success and failure. The importance of a personal brand can't be overstated. This informative session helps you to create brand equity to become the "green apple".

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Highlights

The major topics that will be covered in this course include:

  • Importance of having long-term focus
  • Definition of a personal brand
  • Characteristics of a personal brand
  • Definition and creation of brand equity
  • Advantages of positive brand equity
  • How to create brand equity

Objectives

After attending this presentation you will be able to...

  • Recognize the importance of a personal brand
  • Identify how to create your personal brand

Designed For

All working professionals

Course Pricing

Member Fee

Applicable if you are a HSCPA member in good standing.

$79.00
Non-Member Fee

Applicable if you are not a HSCPA member.

$109.00
Your Price $109.00

CPE Choice

Learn more about CPE Choice.
This course does not qualify for CPE Choice.

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