Converting To A Subscription-Based Business Model

Course Details

Date

Thursday, January 16, 2020

6:30am – 10:00am
(Registration: 6:00am)

Field of Study

Management

Course Number

4193827B

CPE Credit

4.0 hours CPE credit

Level of Knowledge

Beginning

Vendor

CalCPA Education Foundation

Prerequisites

None.

Description

The barber, blacksmith, butcher, baker and candlestick maker used to have an intimate knowledge their customers. This tacit knowledge got lost in the Industrial Revolution. It is now coming back.

The world is moving from products and services to subscriptions, favoring access and transformations over ownership and deliverables. McKinsey reports that the subscription ecommerce market has grown by more than 100% per year for past five years. Further, subscription-based companies are growing eight times faster than the S&P 500 Index (17.6% vs. 2.2%), and five times faster than US retail sales (17.6% vs. 3.6%).

The advantages to a subscription model are many, including: predictable revenue; collective knowledge of your customers; one-to-one marketing; forecasting for demand and planning more effectively; and breaking down silos and creating a true “one-firm” model.

Highlights

  • The three types of adoption approaches to creating a subscriber base
  • Five approaches to value nurturing?"that is, what happens after the sale to help customers achieve success and realize value
  • Ten best practices to reduce churn (i.e., losing subscribers)
  • Essential growth strategies to deploy

Objectives

  • Identify strategies utilized by businesses that have made the transition to a subscription-based model
  • An in-depth exploration of the nine types of subscription business models
  • The psychology of selling subscriptions
  • How to develop new metrics and accounting information to represent the economics of a subscription business

Designed For

CPAs, accountants and financial professionals.

Course Pricing

Member Fee

Applicable if you are a HSCPA member in good standing.

$120.00
Non-Member Fee

Applicable if you are not a HSCPA member.

$188.00
Your Price $188.00

CPE Choice

Learn more about CPE Choice.
This course does not qualify for CPE Choice.

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