Persuasive Writing
Description
Do you want a client to sign an engagement letter? Do you want the IRS to see things your way? When you write for results, you are writing to persuade. In this two-hour workshop, learn about the three major modes of persuasion (ethos, pathos, and logos) and how to harness them. Learn to target the “hot buttons” of your readers, choosing costs and benefits that will spur their readers to action. Additionally, master a classic way of writing introductions and begin to draft a persuasive document of your own.
Highlights
- Persuasive writing
- Business writing
- Practice development
- Marketing
Objectives
- Identify appeals to character, emotion, and logic in samples.
- Identify topics of emotional intensity to a reader of a document you are planning.
- Identify the inner questions of your reader.
- Apply the structure of Situation, Complication, Question, and Answer in composing an introduction
- Write the opening sentences of a persuasive document
Designed For
Partners, managers and staff.
Registration for this course has passed.
Course Pricing
Member Fee
Applicable if you are a HSCPA member in good standing. |
$60.00 |
---|---|
Non-Member Fee
Applicable if you are not a HSCPA member. |
$94.00 |
Your Price | $94.00 |
CPE Choice
Learn more about CPE Choice.
This course does not qualify for CPE Choice.